Who we are

In this Privacy Policy, references to we, us or our mean the Picture World company that processes your personal information and interacts with you. The relevant Picture World entities are: Picture World Limited, a limited company registered in England (company number: 09663021), whose registered office is 102 Ley Hill Farm Road, Birmingham, West Midlands B31 1UQ, United Kingdom; You can find out how to contact us in ‘How to contact us?’ section below.

Your Privacy

In the course of our dealings with you, we will collect and process personal information about you. Personal information includes any information allowing us to identify you as an individual, for example, your name, your email address or your telephone number. We are committed to protecting your privacy. We will use your personal information in accordance with all applicable laws and regulations that relate to data protection and privacy, including the EU General Data Protection Regulation (GDPR).

This Privacy Policy tells you:
– what personal information we collect;
– why we collect this information;
– how we will use it;
– how long we will keep it;
– who else will see it;
– how you can contact us;
– your rights in relation to the personal information that we hold.

For the purposes of the GDPR (and equivalent data protection laws), we are the controller in respect of your personal information that we collect and process as further described in this Privacy Policy. As described below, we may share your personal information with other organisations that may receive and process your personal information as a controller in their own right.

What information do we collect?

We collect the following types of personal information. When you register or place an order with us, we may ask you for a number of pieces of information including:
– your name;
– your postal/delivery address;
– your email address;
– your telephone number;
– a password – please keep this safe;
– whether you would like to receive information from us via email, SMS text, post or telephone;
– if you are placing an order, we will also ask for your payment card number, expiry date and CVV number;
– information that you provide by filling in forms; and
– information concerning your marketing preferences.

If you provide us with personal information about another person, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Privacy Policy.

Why do we ask for this information?

When you place an order we need your contact and payment information to enable us to take payment and fulfil your order. You can browse our website without providing us with any of this information. When you want to place an order via the website, we ask you to login or register so you can open a customer profile and upload and save images, save your browsing information and your preferences and retrieve them from any of your devices.

We ask for information to better guide you in the viewing of our offering and use of our services.

You may also provide us with personal information via our forums, product questions and reviews, customer support video chat, survey responses or competition entries.

We will ask for or collect your personal information when you use our customer support services, including telephone support, instant messaging and video chats. We ask for your permission to send you marketing and promotional material via post, telephone, email and SMS so that we can send you free gifts, discount vouchers, invitations to events, special offers and other marketing material that we believe may be of interest to you.

If you give permission, you will be able to withdraw it at any time:
– by using the unsubscribe link in each communication we send out which will opt you out of receiving either marketing emails or SMS messages, as applicable;
– where you are a registered user of our Website, by using the My Account section on our Website and logging in using your username and password;
– by emailing us hello@pictureworld.co.uk; or
– by writing to Picture World Customer Services, 102 Ley Hill Farm Road, Birmingham, West Midlands B31 1UQ, United Kingdom or by using the Contact Us enquiry form on our Website.

You do not have to give us permission in order to use our website.

How do we use your personal information

We have set out below the purposes for which we use your personal information. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information in order to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are).

Purpose of processing:
– carry out our obligations under any contracts entered into between you and us for example, we will use your payment details and delivery address to process and fulfil your order(s), and to communicate with you about your order for a service or product;
– administer your membership to any membership scheme we provide; for example, we will keep a record of your membership and use your details to ensure you receive the benefits of that membership;

– communicate with you about your order for a product or service;

– in the event that you do not complete your registration or order, we may use any contact information you have provided us to follow up on your partial registration or order;

– contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided;

– notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details in order to respond to any queries that you submit to us;

– send you information about products and services, including free gifts, special offers and discounts;

– review your past purchases and viewing history on our website to provide you with special offers or to tailor your experience online;

– help us review, develop and improve the products and services we offer, including our digital services. For example, calls to our contact centres may be monitored and/or recorded for quality control and training purposes. If you raise a query (for example about a product or about our service) while we still hold a recording of your call, and we can investigate or answer your query by referring back to this call, we may do so. This may mean that your call recording will be held until your query has been resolved;

– monitor details of your visits to our digital services, including page views, for business and data analysis purposes and to ascertain the products, services, promotions, special offers and discounts that are likely to be of particular interest to you and to use this to send tailored marketing information to you (where we are permitted to do so). For instance, if you browse pages of our digital services in relation to a particular category of product, we may use this information to send you marketing communications about that category of product;

– improve and measure the effectiveness of our marketing communications, including online advertising. We also share cookie and other data with entities such as Google and Facebook in order to make our advertising more relevant to you. We require any such third parties to treat your personal information as fully confidential and to fully comply with all applicable data protection legislation;

– carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity;
– in order to comply with any legal obligation (including in connection with a court order);
– in order to enforce or apply ourTerms and Conditions of Sale, or other agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates), or to protect our rights, property or safety or those of our customers, employees or other third parties.

Our digital services are not intended for children and we do not knowingly collect data relating to children.

How long do we keep your personal information?

We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.

Who do we share your personal information with?

At present your information is shared only with shipping companies for the purpose of delivering your order. We do not share with them any personal information that is not required for delivery.

Your rights

You have the right to ask us to:
– confirm what personal information we hold about you and provide you with a copy of that data;
– correct any personal information that is inaccurate;
– remove your personal information where there is no good reason for us to continue to hold that data;
– temporarily stop using your personal information if you are questioning our right to use that data and in other circumstances where that right is applicable;
– stop using your personal information unless we can demonstrate a valid reason why we need to continue to hold that data e.g. to support a product warranty;
– stop using your personal information to send you marketing materials such as our catalogue, marketing email, discounts or vouchers;
– provide you with the personal information that you have provided to us, in a structured and commonly-used electronic format, or transmit that information directly to another company if that is technically feasible. This applies where we are using your personal information on the basis of your consent or because it is necessary to perform a contract with you (see How do we use your personal information, above).

Our security procedures mean that we may request proof of identity before we are able to disclose your personal information to you or comply with other requests. We want to make sure that the personal information we hold about you and your preferences as to how we contact you are accurate and up to date. If any of the details are incorrect, please let us know (details below) and we will amend them.

How to contact us?

To update your details or ask for a copy of your personal information:
– where you are a registered user of our Website, by using the My Account section on our Website and logging in using your username and password;
– you can write to us at: Picture World Limited, 102 Ley Hill Farm Road, Birmingham, West Midlands B31 1UQ, United Kingdom or by using the Contact Us enquiry form on our Website;
– you can email us at hello@pictureworld.co.uk;
– if you would like to contact our Data Protection Officer, 102 Ley Hill Farm Road, Birmingham, West Midlands B31 1UQ, United Kingdom.

Protecting your personal information

The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our services. We cannot guarantee the security of your data (including your personal information) transmitted to our services; any transmission is at your own risk. It is important for you to protect against unauthorised access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet café.

Updates to this notice

We may update this notice from time to time. The latest version of this notice will be posted on our Website.