Cookie Policy

At Picture World, we believe in being open and clear about how we use your data. This policy provides detailed information about how and when we use cookies on www.pictureworld.co.uk, how they impact your experience, and how you can control your preferences.

What Are Cookies
Cookies are tiny text files that are stored on your computer, tablet, or mobile device when you visit web pages. They are widely used across the web to make websites work more efficiently, deliver a smoother shopping experience, and provide crucial reporting information to the site owners. At Picture World, we use cookies to help you navigate our site effectively, keep track of what you have placed in your shopping basket, and remember your details when you return to us.

How We Categorise and Use Cookies
We classify the cookies used on our website into three main categories based on their function.

Strictly Necessary Cookies are essential for you to browse our website and use its core features, such as accessing secure areas, processing payments, and adding items to your shopping basket. Without these essential cookies, services you have asked for cannot be provided, and our online shop simply cannot function properly. Because these cookies are strictly necessary to deliver the website to you, they do not require your consent and cannot be turned off in our preference settings.

Performance and Analytics Cookies collect information about how visitors interact with our website, such as which pages are visited most often, how long users stay on a page, and if they receive error messages.

We use aggregate data from tools like Google Analytics to understand site traffic, identify technical issues, and continuously improve the overall performance and design of Picture World. These cookies do not collect information that directly identifies you, and they are only enabled if you give us your explicit consent.

Targeting and Marketing Cookies are set through our site by our trusted third-party advertising partners, including social media platforms like Facebook. These files build a profile of your interests based on your browsing activity on our site so we can show you relevant advertisements and promotions when you visit other websites or social networks. Rejecting these cookies will not mean you see fewer ads online, but the ads you do see will be less relevant to your interests. These marketing cookies are strictly optional and are only set if you give us your permission.

Managing Your Cookie Preferences
You hold full control over your privacy settings. When you first visit Picture World, you will be presented with our cookie consent banner, allowing you to choose which optional categories of cookies you wish to enable or reject. You can revisit and change these settings at any time by clicking the Cookie Preferences link found in the footer of our website.

Additionally, most modern web browsers allow you to manage cookies directly through their internal settings. You can set your browser to notify you when a cookie is placed, block third-party cookies, or block all cookies entirely. However, please be aware that if you choose to block or disable all cookies through your browser, including strictly necessary ones, key features of our website will cease to function, meaning you will be unable to add items to your cart or complete an order with us.

Do Not Track Signals and Social Sharing
Some web browsers offer a feature called Do Not Track, which sends a signal to websites requesting that your browsing activity not be tracked by advertising or analytics companies. Because there is currently no industry-wide agreement on how to process or interpret these signals, Picture World does not alter its data collection practices upon receiving a Do Not Track request. We will continue to evaluate new standards and technologies as they develop. Furthermore, if you use social media sharing buttons on our site to share Picture World content on platforms such as Facebook, Instagram, or X, those third-party networks may place cookies on your device. We do not control the configuration of these external cookies, so we recommend reviewing the privacy and cookie policies of those respective social media platforms to learn more about how they handle your data.

Updates and Further Information
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or to keep pace with changing legal requirements. Any updates will be published directly to this page along with a revised effective date. If you have any questions or would like further information about how we protect your privacy, please reach out to our team at [email protected].